For the holidays this year, I built an integrated communication and Cast engagement strategy with a focus on amplifying content externally with the WDW Cast and Community Facebook page, the WDW Ambassador Instagram and the Disney Parks Blog. In addition, with the park's new brand it was important to incorporate those elements throughout my strategy.
As the lead on this project, I built all the key messages and communication plan as well as a creative style guide. I also delegated and oversaw additional collateral and content creation done by our Communications Associate.
Created using Adobe Illustrator, Photoshop, Keynote, Wordpress and iMovie.