For the holidays at Disney's Hollywood Studios I created a message development sheet to plan out a different featured offering each week from Nov.1 through Dec. 31. The offering is highlighted with a "Featured Festivity" post on CenterStage, fliers, slides, text-based videos and Tell-A-Cast covers. The goal of this communication is to sustain product knowledge and excitement among our Cast throughout the entire holiday season, particularly because we have so many new offerings this year.