The PINformation Series developed out of a request from the merchandise teams at Disney's Hollywood Studios.

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The goals of this communication include:

1. Increase Cast excitement and product knowledge of pins and trading.

2. Improve Guest engagement through increased pin trading by Cast.

3. Raise sales of pins and pin trading accessories.

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This communication campaign includes CenterStage articles, CastTV slides, Four Keys Basics photography, fliers and text-based videos.

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This project has been particularly engaging for me with my experience being a merchandise Cast Member for three years. Having the opportunity to work with merchandise leadership and Cast Members to make pin trading a more positive experience for both Cast and Guests has been an interesting challenge.