
Sarah Monnier
PINFORMATION SERIES
The PINformation Series developed out of a request from the merchandise teams at Disney's Hollywood Studios.
The goals of this communication include:
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Increase Cast excitement and product knowledge of pins and trading.
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Improve Guest engagement through increased pin trading by Cast.
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Raise sales of pins and pin trading accessories.
This communication campaign includes CenterStage articles, CastTV slides, Four Keys Basics photography, fliers and text-based videos.
This project has been particularly engaging for me with my experience being a merchandise Cast Member for three years. Having the opportunity to work with merchandise leadership and Cast Members to make pin trading a more positive experience for both Cast and Guests has been an interesting challenge.
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