UNITED WAY campaign
For United Way, the Disney's Hollywood Studios Cast Experience team requested we use communication tactics to increase participation across our park. To tie-in to the "United Games" concept, I created logos for each land based on their most iconic attribute. I then used the logos in CenterStage posts, local advocate email headers and weekly text-based videos that recapped the participation throughout the park. I also drafted messages for the executive champion and created slides for visiting agencies.